C — Clarify: Your Current Profit and Loss
Step 1 of 7: C — Clarify | The Blizzard Breakthroughs CLARIFY Method™
Current Profit and Loss
Before you can forecast anything, you need an honest picture of where your business stands today. This section builds your Current Summary Profit and Loss statement (Income Statement) using your trailing 12 months of actuals.
Build Your Current Summary Profit and Loss
Pull your trailing 12 months of actuals and lay them out in this order:
| Line Item | Your Number |
|---|---|
| Revenue | |
| COGS | |
| Gross Profit | |
| Admin | |
| Marketing | |
| Total Fixed Expenses (Overhead) | |
| Net Profit |
Calculate Your Ratios
- Gross Margin
- Marketing $ Spent
- Admin $ Spent
- Net Profit %
These four numbers are your baseline. Every section that follows measures progress against them.
You'll walk away with:
A completed Current Summary Profit and Loss statement with real numbers and calculated ratios — your honest starting point.
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