Over 20 years ago, I founded Blizzard Internet Marketing and helped lead the transformation of the vacation rental industry. Blizzard was one of the first companies to offer bookable websites integrated with property management systems, setting the industry standard. Alongside a team of marketing experts, we mastered SEO, Paid Ads, Email Marketing, Social Media, and Content Marketing, helping vacation rental managers increase their online revenue.
Blizzard’s expert team of digital marketers provided annual marketing plans, marketing calendars, expert digital marketing work, and KPI dashboards and reporting, giving clients the tools to track their marketing performance and drive growth year after year. We also held many Blizzard University in-person workshops throughout the years.
After two decades of innovation and helping hundreds of vacation rental managers, I sold Blizzard Internet Marketing in 2018. I am passionate about this industry and enjoy helping my many long-time friends who are vacation rental managers. Additionally, I am in my 5th year serving on the Vacation Rental Management Association (VRMA) Board of Directors, where I continue to work alongside others to support and grow the industry.
Now, as part of Pinnacle Global Network, led by Allison Maslan, I serve as a mentor, helping business owners from many different industries scale their companies and create team-managed businesses that allow them to step out of day-to-day operations. Pinnacle provides world-class business mentoring for companies looking to grow without burning out.
The Problem:
Marketing is a time-intensive endeavor, and your time is already spread thin. Good marketing requires strategic planning, focused execution, and great attention to results. Too often, these tasks get pushed aside as you and your team scramble to put together last-minute marketing efforts—or worse, miss out entirely.
And as I’ve said many times before, last-minute marketing is bad marketing!
The Solution:
That’s why I’ve launched the Blizzard Marketing Mastermind group.
This mastermind group is specifically for vacation rental managers, providing a supportive environment to brainstorm better guest marketing strategies, increase owners, and develop dashboards that help you track your performance.
Pinnacle Global Network:
For the first time ever, Pinnacle is offering a free Scale Accelerator Series from October 14 to 20, 2024. The Scale Accelerator Series is a video and live event journey designed to help you build a team-managed company, reclaim your time, and create sustainable growth.
This Scale Accelerator Series is led by Allison Maslan, who founded Pinnacle Global Network over 15 years ago and has grown it to serve more than 400 clients via over 35 Business Mentors.
She’s also the author of the best-selling book Scale or Fail, which has become a go-to guide for business owners looking to scale without burning out.
Your Invitation:
If you’re serious about growing your vacation rental business, I invite you to take advantage of both opportunities. Special pricing for participating in the Blizzard Marketing Mastermind group is available for VRMA conference attendees at a special price through October 31st only. I encourage you to apply now for a spot!
Pinnacle’s Scale Accelerator Series for business growth is being offered for free from October 14 through October 20, 2024. This training will give you valuable tools to start transforming your business—don’t miss this opportunity.
Pinnacle Global Network Frequently Asked Questions
What are the criteria to join the SCALE Accelerator Series?
The program is designed for established business owners who are already generating at least $1 million in annual revenue.
Does all information disappear after Oct 20?
Yes, the free video training is only available from October 14 to October 20, 2024. After this period, the videos will no longer be accessible.
How much does the Amplifier's 12-week series cost?
The document does not explicitly state the cost of the SCALEit Amplifier 12-week mentoring program, but participants will be offered enrollment with exclusive incentives and prizes during the live event on October 20.
If someone joins the Accelerator Series now but doesn't have time until Oct 20 to look at the videos, will they have access to all of the videos?
Yes, even if someone joins late, they will still have access to all six episodes of the video series through October 20.
What is taught in the Accelerator Series?
The series covers topics essential for scaling a business to 8 figures and beyond, including: Episode 1: Why scaling a bigger business is easier than a smaller one. Episode 2: The CEO Freedom Formula and how to grow without being involved in daily operations. Episode 3: The five phases of business growth and how to identify which phase your business is in. Episode 4-6: Building a team-managed company, simplifying operations for expansion, and avoiding common hiring headaches.
What live events are happening so that people can ask Allison questions?
There are two key live events:
Oct 20, 2024: The Scale to Freedom CEO Strategy Lab where Allison will share critical scaling strategies and open early enrollment for the 12-week program.
Oct 22, 2024: A live Q&A session with Allison to answer questions about the SCALEit Amplifier program.
Can people join the program if their revenue is below $1 million?
The SCALE Accelerator Series and the 12-week SCALEit Amplifier program are specifically designed for business owners with annual revenue of at least $1 million. The content is geared toward established businesses at that level, so the program is not tailored for those with revenue below $1 million.
Can I do both the Pinnacle Scale Accelerator Series and join a Blizzard Marketing Mastermind group?
Absolutely!